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Europe’s Digital Markets Act enforcement kicks in today – first targets

As of April 23, 2025, the European Union has commenced full enforcement of its landmark Digital Markets Act (DMA), targeting major technology companies designated as "gatekeepers." The DMA aims to ensure fair and open digital markets by imposing specific obligations on these dominant platforms.


🎯 Initial Enforcement Actions

The European Commission has initiated enforcement actions against several tech giants for alleged non-compliance with the DMA:

Apple: Accused of maintaining restrictive App Store policies that prevent app developers from directing users to alternative purchasing options, thereby limiting competition. 

Google: Facing scrutiny for prioritizing its own services in search results and imposing limitations on developers within its Google Play store. 

Meta: Under investigation for its data usage practices, particularly concerning the integration of data across its various platforms.

TikTok (ByteDance): Being examined for potential non-compliance related to user data handling and platform transparency.


These companies could face fines of up to 10% of their global turnover if found in violation of the DMA. 

🧭 EU's Stance on Enforcement

European Commission President Ursula von der Leyen emphasized the EU's commitment to impartial enforcement, stating that the focus is on protecting consumers rather than the nationality or leadership of the companies involved. 

🌐 Broader Implications

The enforcement of the DMA marks a significant shift in the EU's approach to regulating digital markets, aiming to curb the dominance of major tech platforms and promote competition. While the U.S. administration has expressed concerns over the DMA's impact on American companies, the EU maintains that the regulation is essential for ensuring a fair digital economy. 

As enforcement actions proceed, the outcomes will likely set precedents for how digital markets operate within the EU and potentially influence global regulatory approaches to big tech companies.


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